Facing challenges in funding and scaling internationally, we saw first-hand how traditional banking often failed to adapt, leaving millions without access to fair credit.
In 2015, 150 million SMEs struggled with financing; by 2024, that number had grown to 340 million. Today, 4.5 billion people worldwide face financial vulnerability due to economic instability, climate change, and personal life challenges.
We build solutions to help lenders support these people more effectively.
Diederick is CEO of AdviceRobo and a leading expert in embedded finance and AI-driven innovation. Named London Fintech CEO of the Year (2018), his ventures have featured in the European Fintech Fifty. He serves as a non-executive director at Ikano, Ikano Insight, and Channel Capital, and previously held board roles at ING and KPN. A published researcher and visiting professor, he explores human-centered AI and holds a PhD in behavioral economics.
Rosali Steenkamer is co-founder and CCO of AdviceRobo. She also founded eyeOpen, worlds’ first online mortgage advise platform that was sold to Aegon/Transamerica in 2013. Rosali developed her entrepreneurial skills as co-founder and COO of eyeOpen. Before she has held board positions at Alex Beleggersbank (CCO), American Express (CMO Benelux) and worked for many financial institutions such as ING.
Ton de Jong is CTO at AdviceRobo, leading AI-powered scoring and predictive analytics for financial services. A seasoned technology leader, he brings deep expertise in AI, machine learning, and data transformation. His career includes roles as Fractional CTO at Milledoni, Data Integration Specialist at Royal Schiphol Group, and Technical Lead at Newcraft. With a strong background in fintech and large-scale systems, Ton bridges advanced tech with real-world business impact.
Through AdviceRobo Labs, our in-house innovation hub, we work with PhD researchers to pioneer next-gen scoring models that reveal creditworthiness where others see risk or invisibility. We ensure that all data used in our solutions is handled with the highest security standards and compliance measures.
Privacy isn’t an afterthought – it’s at the core of everything we do.
Schedule a call to see how AdviceRobo can help your business.
