As fraud becomes more sophisticated and digital identities become easier to create, organisations need new ways to assess trust before exposure occurs. We help lenders, credit bureaus, fintechs, and digital platforms detect fraud, assess risk, and unlock growth with confidence.
The coverage highlights a clear shift: fraud is no longer only about fake documents. It is increasingly driven by sophisticated digital identities, fake online stores, temporary contact details, and connected fraud networks.
Over the years, we have seen how digital transformation has changed the nature of risk. Traditional verification and historical data are no longer enough. Synthetic identities, fraud networks, mule accounts, and increasingly sophisticated digital fraud require a new approach.
Today, AdviceRobo combines identity intelligence, behavioural intelligence, and network intelligence to help organisations answer a critical question:
Can this identity be trusted?
Our Trust Intelligence platform helps organisations detect fraud earlier, improve onboarding decisions, reduce losses, and create trusted digital experiences.
In 2025 alone, AdviceRobo’s Trust Intelligence layer supported more than 10 million consumers and 1 million SMEs, improved acceptance rates by up to 30%, and helped enable over $4.5 billion in credit access across 13 countries.
As digital ecosystems continue to evolve, we remain committed to building technology that helps organisations make safer, smarter, and more trusted decisions at scale.
Diederick is CEO of AdviceRobo and a leading expert in embedded finance and AI-driven innovation. Named London Fintech CEO of the Year (2018), his ventures have featured in the European Fintech Fifty. He serves as a non-executive director at Ikano, Ikano Insight, and Channel Capital, and previously held board roles at ING and KPN. A published researcher and visiting professor, he explores human-centered AI and holds a PhD in behavioral economics.
Rosali Steenkamer is co-founder and CCO of AdviceRobo. She also founded eyeOpen, worlds’ first online mortgage advise platform that was sold to Aegon/Transamerica in 2013. Rosali developed her entrepreneurial skills as co-founder and COO of eyeOpen. Before she has held board positions at Alex Beleggersbank (CCO), American Express (CMO Benelux) and worked for many financial institutions such as ING.
Ton de Jong is CTO at AdviceRobo, leading AI-powered scoring and predictive analytics for financial services. A seasoned technology leader, he brings deep expertise in AI, machine learning, and data transformation. His career includes roles as Fractional CTO at Milledoni, Data Integration Specialist at Royal Schiphol Group, and Technical Lead at Newcraft. With a strong background in fintech and large-scale systems, Ton bridges advanced tech with real-world business impact.
Our solutions are built on years of academic research and collaboration with leading universities, researchers, and industry experts:
Through AdviceRobo Labs, our research and innovation centre, we work with PhD researchers and academic partners to advance trust intelligence, fraud prevention, digital identity assessment, behavioural analytics, and explainable AI.
Every solution we develop is designed to be transparent, evidence-based, and aligned with the highest standards of security, governance, and privacy.
Privacy isn’t an afterthought – it’s at the core of everything we do.
Schedule a call to see how AdviceRobo can help your business.
